Why create a FaceBook page?

Follow the Chamber on FaceBook

1. Pages are public. Most of Facebook is behind a login, preventing search engines from indexing. However, some pages are not behind a login and thus search engines can index the page. Hopefully, people will stumble on the result in SERPs, visit the Facebook page, and then get to your site via the link (see reason #2).

2. Pages include links. Because the pages are public, you can get some nice facebook.com link credit. You can’t use an anchor text, but it’s free.

3. Send “updates to friends (customers)”. One of the greatest features is that you can send “updates” whenever you want. It’s a nice way of building a database of interested users. Send messages about new products, updated website, etc.

4. You control the page. Making the page before a customer or a competitor is critical. You want to be able to send the messages, edit or remove sections, and control the information to an extent.

5. News feed. When a someone joins a  page, it’s published in their News feed for all to read (unless they have turned this off). It makes someone joining your page viral.

6. It’s free and easy. Making a page takes just a few minutes – add some information, URL, and upload the logo and you’re done.